A quick note about online media buying. CPM and Reach and Frequency and all that jazz all exist with online buying. So does day parting, geotargeting, demographic targeting, etc. It's pretty cool actually just how focused you can get with an online media buy. It all comes down to being better able to deliver the right message to the right person at the right place at the right time. That can be very powerful. Just a thought.
More funny musicians doing funny things with cool songs.
There's lots of crazy shit in the world. Luckily, there are millions of video cameras to capture it and YouTube to host it. Who knew ukuleles could be so cool?
Adrian Pilot Land
Born: 4/21/08 at 12:01 AM
Weight: 7 pounds
Length: 19.5 inches
All are well. All are tired. All are very, very happy.
Postings will now resume.
Clever kids with a camera make funny video. Enjoy.
Google is giving the homeless in San Francisco permanent phone numbers and voicemail thus making it easier for them to get a job. Just one more reason I love the internet.
One of the biggest challenges to creating good/effective interactive marketing is that so many of us have no experience with which to judge our ideas against. We know, within reason, what makes a good TV spot or print ad. But what makes a good interactive idea?
The biggest thing to remember is not to judge interactive the same way you judge anything else. In TV and Print, a single simple idea clearly communicated is all you want. And to an extent, online should be the same. But there must be a consideration for the interactive nature of the internet. What is the user going to get out of the idea? How will they engage with it?
A good friend of mine sums up the requirements for a good interactive idea with three questions:
1) Why would the user interact with your idea?
2) Would they send it to their friends?
3) Will they return to experience it again?
Answer honestly and you'll help ensure your interactive ideas are as strong as possible. Answer with a bunch of bullshit and you'll have a really expensive glory piece that does nothing for your client and hurts your and your agency's rep.
PS About the image accompanying this post. It's amazing what you find by doing an image google search of "bad idea."
Watching the trailer for Logan's Run makes me think of today's struggles between old marketing and new marketing. No matter how hard the old try, they simply cannot escape their fate at the hands of the young. But then, the young learn in the end that their pollyanna world isn't so wonderful after all. Deep man, deep.
What a bunch of bull. I just love this movie and wanted to follow up Flash with something just as fun. Enjoy.
You know you've made it when South Park decides you need to be taken down a few pegs. Watch the clip and try not to laugh as you remember the first time you saw the "YouTube Celebrities" they lay waste to. Then try not to waste your day watching the original YouTube videos. I dare you.
