That Interweb

Behold the Power of The Internet + Music

My dad forwarded me a link to this site earlier today. It's the first time he's forwarded anything worth forwarding. I believe there should be a strict of set rules regarding the use of the forward button and breaking those rules should result in the loss of all email privileges.

Anywho, besides loving the song, I love the fact that the Playing For Change project could not have happened without the Internet. In fact, PFC is a great metaphor for the Internet itself. Using a network of musicians, a little ingenuity, and a passion for music that already exists in the public at large, these guys have created a social network of musicians that can create an album without actually being in the same room, let alone the same country. Damn, I wish I didn't drop the clarinet in seventh grade.

This Weeks Favorite YouTube.

WARNING: BAD LANGUAGE IN VIDEO. DON'T WATCH IF YOU'RE EASILY OFFENDED.

I love, love, love this video because it combines two of my great loves — World of Warcraft and musical theater. That's right people, I LOVE MUSICAL THEATER. My dorkiness is virtually off the scale.

This particular cut is from Avenue Q, a ribald musical combining puppets and songs that are "wrong" in so many ways. If you have sensitive ears and are easily offended do not see this show. If however you love the bizarre and funny and don't mind a few f-bombs and uncomfortable moments then this is the show for you.

To all you creatives out there I say, "See this show at all costs." It is by far one of the most inspiring shows I've ever seen. I sat in the audience thinking, "How the hell did they come up with that? I want to play in that playground!"

One more thing, note that this is yet another display of users using video games to create their own content. Me smells a trend.

This Week's Favorite YouTube.

This is a spoof but as my previous post will attest, it's sadly almost reality in some places.

If you go into a new biz pitch without an interactive strategy, you're an idiot.

A few weeks ago, a good friend of mine was super excited about a business pitch he was working on. He'd developed some work he thought was ground breaking. He was over the moon and couldn't wait to go to the pitch. Yesterday I asked him about it. Poor boy lost the pitch.

"Why?" I asked.
"Because we didn't do interactive," he replied.
"What, you just had banners and no strategy?" I asked.
"No, we did nothing. No strategy. No banners. Nothing. I insisted we do some but my bosses shot me down."

WTF?! What kind of moron doesn't pitch interactive in today's business world? I realize many agencies aren't up to the task of creating a true, comprehensive internet strategy but to not even try is simply asinine. At the very least you should have some banner ideas. It's simply a cost of entry nowadays.

And to any clients reading this, if your agency of record doesn't have an interactive strategy, fire them. They are doing you a disservice and don't deserve your business. Plus, they're fucking idiots and if they're screwing the interactive side up so badly, you have to wonder what they're doing to the rest of your business.

Mea Culpa

I haven't been posting. I'm sorry. But honestly, who knew having more than one kid was so damn hard? I barely have enough energy to do my real work to the standards I demand let alone find time to write my musings. There's just so little down time now. And when there is, all I want to do is veg or sleep. Of course, I could use the time it's taking to make this post to write a real post but that would require real thought. And honestly, I'm not sure I'm capable of that at the moment.

Media Buying Online: Just Like Traditional Buying Only More Onliney.

A quick note about online media buying. CPM and Reach and Frequency and all that jazz all exist with online buying. So does day parting, geotargeting, demographic targeting, etc. It's pretty cool actually just how focused you can get with an online media buy. It all comes down to being better able to deliver the right message to the right person at the right place at the right time. That can be very powerful. Just a thought.

This Week's Favorite YouTube.

More funny musicians doing funny things with cool songs.

This Weeks Favorite YouTube: If it exists online, there's video of it.

There's lots of crazy shit in the world. Luckily, there are millions of video cameras to capture it and YouTube to host  it. Who knew ukuleles could be so cool?

The Reason I Haven't Been Posting.

Adrian Pilot Land
Born: 4/21/08 at 12:01 AM
Weight: 7 pounds
Length: 19.5 inches

All are well. All are tired. All are very, very happy.

Postings will now resume.

This Week's Favorite YouTube.

Clever kids with a camera make funny video. Enjoy.