This blog’s primary goal is to answer the question, "What's digital marketing?" and provide every client, creative, account and media person with enough knowledge about the digital space to get them through any meeting. It’s second goal is to help you use that knowledge to create smart and effective online marketing. Best of all, no post will get bogged down in technobabble or go over 400 words. After all, you can’t spend all day goofing off on the internet.