(CEO not pictured here. These are other Ad Tech heroes. Or not.)
Nick Brien, Universal McCann CEO, gave the keynote address at this years Ad Tech and spoke truth to power. His comments are a must read. In sum:
1) It's not about new media, it's about new marketing.
2) Legacy thinking is bad. Bad for clients, bad for agencies.
3) Brands need to be destinations and experiences, thus consumer insights must be better.
4) Consumer generated content is a powerful thing
5) New model calls for collaboration between media companies, agencies, and brands.
6) New model is scary. Don't fear it, love it.
From Brien's mouth to the ears of clients and agencies everywhere.
See the summary of Brien's address in AdAge.
NOTE: Here's the podcast of Brien's keynote address.
