Explaining the mysteries of digital marketing in 400 non-technobabble words or less.
Mission Statement
This blog’s primary goal is to answer the question, "What's digital marketing?" and provide every client, creative, account and media person with enough knowledge about the digital space to get them through any meeting. It’s second goal is to help you use that knowledge to create smart and effective online marketing. Best of all, no post will get bogged down in technobabble or go over 400 words. After all, you can’t spend all day goofing off on the internet.
There are those who bad mouth soccer. They call it goofy names. Some even go so far as to call it unAmerican. I can't think of a more American and patriotic moment than this. This just also happens to be a killer example of the social aspect of web video as this little clip is a compilation of several YouTube videos. I love it when my passions collide. Go Yanks!
Just thought of a great example to go with my earlier post. In this video, we're told the story of an ad agency trying to figure out how best to show the speed of a Samsung SSD (Solid State Drive). These are super fast drives that make nerds like me geek out. The IT guy (the target nerd) basically said, yeah one is fast but 24 strung together, now that would be really fast. And for nerds, really cool. Thus is born a video that makes nerds giggle with excitement. And judging from the 2.8 million views, those nerds are sharing their giggles with friends.
Go back to the whys: Why do I want to watch this video? It shows how wicked fast Samsung SSDs are and I think that's cool. Why do I want to share this video? Because I want to reveal in my nerdness with my nerd friends and talk about how wicked fast Samsung SSDs are. Once you have the whys, the what becomes pretty simple.
From a business stand point, this was a super cheap "spot" to create. There is no media buy. If you Google "SSD Drive" this video shows up on the first page. Pretty awsome ROI. Why is the way.
This is the section where I tell you how smart I am and why you should listen to me. Truth is I’m not the smartest person at the party. I don’t have all the answers. But I do have something all those smarty pants don’t have, complete comfort with saying, “I have no idea what you’re talking about.” This unique ability has made my transition from traditional advertising to digital marketing a bit smoother. Hopefully, it will help your transition, too.