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  • This blog’s primary goal is to answer the question, "What's digital marketing?" and provide every client, creative, account and media person with enough knowledge about the digital space to get them through any meeting. It’s second goal is to help you use that knowledge to create smart and effective online marketing. Best of all, no post will get bogged down in technobabble or go over 400 words. After all, you can’t spend all day goofing off on the internet.

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September 27, 2007

Comments

Martha Connor-VanDyke

Yes but becks.com is easier to remember and to type. Plus that url builds recognition between the spot and the brand. Otherwise aren't they running into the typical danger of the consumer remembering the spot but not what it was for? Especially since the whole concept was not exactly about drinking beer? Just my 2 cents.

Stephen

I agree that becks.com is easier to remember. The problem is that there's nothing telling me to go there. They could have easily said, "Make the choice at becks.com." Or, thrown a .com at the end of the tag. But as it is now, there's nothing driving to the online experience and thus nothing telling consumers the online experience even exists.

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