Mission Statement

  • This blog’s primary goal is to answer the question, "What's digital marketing?" and provide every client, creative, account and media person with enough knowledge about the digital space to get them through any meeting. It’s second goal is to help you use that knowledge to create smart and effective online marketing. Best of all, no post will get bogged down in technobabble or go over 400 words. After all, you can’t spend all day goofing off on the internet.

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November 02, 2007



There's a video with Robert Scoble talking with Marc Canter (guy behind a lot of early Web 1.0 stuff) where he talks about how programmers look at social media. In it he talks about widget mania and how it drives Facebook. Sure it’s geeks gone wild, but it’s also interesting to see how people behind the scenes view social media as compared to the everyday user.


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Why me?

  • This is the section where I tell you how smart I am and why you should listen to me. Truth is I’m not the smartest person at the party. I don’t have all the answers. But I do have something all those smarty pants don’t have, complete comfort with saying, “I have no idea what you’re talking about.” This unique ability has made my transition from traditional advertising to digital marketing a bit smoother. Hopefully, it will help your transition, too.

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